Marketing Blog
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Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on →
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What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on →
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Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on →
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Have you ever wondered who is behind the CIM Surrey branch? Here they are...
Tony Bennett, President of the Surrey Branch, Chartered Marketer, FCIM

Tony has over 25 years experience with major consumer, life science and logistic organisations managing brands and businesses across the globe including Dulux, Astra Zeneca and CHEP logistic businesses. More recently his focus has been on local companies including serving both as a trustee and director of a Surrey-based healing charity. He now runs his own marketing consultancy. Tony tutors on the CIM Diploma and has been involved with the CIM Surrey Branch and Regional Board for the last 20 years.
Leigh Hopwood, Chair for the South East Region and Chartered Marketer, MCIM

Sarah Orchard, Vice Chair Surrey Branch and Small Business Champion, Chartered Marketer, MCIM

Sarah has been in marketing for almost 20 years. Having spent 15 years in the travel sector, she now runs her own marketing consultancy specialising in helping local small to medium sized businesses find the right marketing approach. Sarah combines her passion for promoting good marketing practice in small business by being the CIM Surrey branch Small Business Champion and regularly speaking at small business seminars and expos in the region.
Gary Anderton, Surrey Branch Mentoring Committee

Gary has over 30 years of experience in managing within a corporate environment. His career has been primarily with Shell where he has worked in finance, real estate, human resources, marketing and sales. He managed the launch of a number of new ventures as step out businesses including loyalty cards, credit cards and franchising operations. Since leaving Shell 12 years ago he has worked as a consultant in the UK, United States and in the Caribbean.
Lynzi Ashworth, Studying Members Champion and Networking Event Manager, MCIM

Lynzi has been working in marketing for over 8 years and has vast array of industry experience ranging from fashion to finance. Specialising in creating marketing plans and campaigns for businesses of all sizes, from strategic planning right through to campaign delivery and evaluation, Lynzi is devoted to delivering innovative, high quality marketing campaigns. Currently Lynzi works as a commercial marketing manager for Towergate Insurance, and is highly focused on delivering a high-quality customer experience within the insurance sector.
Diana Tucker, Surrey Branch Chair, Communications Champion, MCIM

Diana Tucker has 19+ years experience working predominantly in B2B marketing. With many years in the telecoms sector and also with enterprise software companies, Diana recently left the corporate ranks to set up DHT Marketing. Passionate about marketing, she is currently focussed on helping small companies and start-ups develop best practice marketing activities.