Marketing Blog
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Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on →
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What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on →
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Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on →
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Category Archives: Marketing Tips
Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on
What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on
Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on
Have Marketing Tools Changed in Recent Years
As you may know, the CIM Surrey branch delivers events throughout the year covering many subjects which we feel will support your marketing efforts in any type of business. We’ve filmed some of these events – and during the next … Read on
Media Release – Social Media Benchmark
This media release was issued on 15 February 2012. Skills gap is major barrier to driving value from social media in 2012, according to new research – The Chartered Institute of Marketing questions 1,500 businesses worldwide in the first Social … Read on
5 tips to get more re-tweets on Twitter
Twitter has become an absolute must for marketing (I love using it), and re-tweeting is one of its most powerful aspects. But I’m finding that quite a few of my clients want to know how to harness that power and … Read on
Getting the most out of your telemarketing campaign
It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Well, it starts with your data. If you have … Read on
Do I really need a website landing page?
Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It … Read on
Customer experience marketing – are you seeing what your customers are seeing?
Following on from the recent Surrey CIM event ‘Managing Customer Experience’ I started to think about how to see the true value in customer experience focused marketing. Finding the value Learning the value of customer experience is one of the … Read on
Posted in Events, Marketing Tips
Tagged customer experience marketing, Lynzi Ashworth
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Social media sites – the top five for every small business
Over the last few years there’s been a quantum leap by large companies and brands in how they connect with their audiences. Traditionally, huge budgets would be thrown at marketing and advertising campaigns to communicate services and product messages, but … Read on
Posted in Marketing for Small Businesses, Marketing Tips
Tagged small business, social media
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