Marketing Blog
-
Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on →
-
What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on →
-
Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on →
-
Categories
-
Category Archives: Marketing for Small Businesses
Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on
Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on
Have Marketing Tools Changed in Recent Years
As you may know, the CIM Surrey branch delivers events throughout the year covering many subjects which we feel will support your marketing efforts in any type of business. We’ve filmed some of these events – and during the next … Read on
Do you have a website?
If so, do you know about the new cookie regulations? What are the new regulations and what does it mean? Following the ePrivacy Directive review, the revised cookie regulations came into force in May 2011. These new regulations mean that, … Read on
How effective is Facebook for small businesses?
Or to put it another way, can you mix business with pleasure? Since it started in 2004 as a closed community for college students Facebook has grown into a global phenomenon with nearly 700 million active users, making it the … Read on
Blogging – why should I bother for my small business?
I made a conscious decision not to start blogging for my business because I felt I didn’t have the time to do it ‘properly’ and I engaged actively with Twitter as a micro-blogging option. I felt this was an important … Read on
How your business branding defines your profit potential
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. … Read on
How do you attract rather than pursue clients for your small business?
Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been … Read on
Should I run a Groupon campaign for my small business?
Groupon and other crowd sourcing and online promotion sites have been getting a fair amount press coverage over the last few years. But, looking beyond the hype and the desire to be part of the latest ‘big thing’, how good … Read on
What is a negative online customer review going to cost your small business?
Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a … Read on
Posted in Marketing for Small Businesses
Tagged negative customer review, social media
Leave a comment