Why breakfast is ready to break out and party?

Posted on March 13, 2013 by Hotcow

We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on →

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What do you need for a career in Marketing?

Posted on January 7, 2013 by Leigh Hopwood

I love working in Marketing!  But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on →

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Justify your Marketing Spend

Posted on May 3, 2012 by CIM-Caroline Thomas

In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject.  As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on →

Posted in Advice for Marketing Students, CIM Event Videos, Great Marketing Examples, Marketing for Small Businesses, Marketing Tips, Uncategorized Leave a comment

Have Marketing Tools Changed in Recent Years

Posted on April 15, 2012 by CIM-Caroline Thomas

As you may know, the CIM Surrey branch delivers events throughout the year covering many subjects which we feel will support your marketing efforts in any type of business.  We’ve filmed some of these events  – and during the next … Read on →

Posted in Advice for Marketing Students, CIM Event Videos, Events, Marketing for Small Businesses, Marketing Tips, Uncategorized Tagged , Leave a comment

Media Release – Social Media Benchmark

Posted on March 19, 2012 by CIM-Caroline Thomas

This media release was issued on 15 February 2012. Skills gap is major barrier to driving value from social media in 2012, according to new research – The Chartered Institute of Marketing questions 1,500 businesses worldwide in the first Social … Read on →

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Do you have a website?

Posted on March 7, 2012 by Sarah Orchard

If so, do you know about the new cookie regulations? What are the new regulations and what does it mean? Following the ePrivacy Directive review, the revised cookie regulations came into force in May 2011. These new regulations mean that, … Read on →

Posted in Marketing and the Law, Marketing for Small Businesses Tagged , 1 Comment

Summary of Feedback from ‘Tell Us What You Think’ Survey – September 2011

Posted on February 16, 2012 by CIM-ArpsPatel

100% of mentors and 79% of mentees completed the survey although not all respondents answered every question. Feedback from mentors: 100% enjoy being a mentor Mentors are looking for more support in their suggestions on how the scheme can be … Read on →

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5 tips to get more re-tweets on Twitter

Posted on January 12, 2012 by Sarah Orchard

Twitter has become an absolute must for marketing (I love using it), and re-tweeting is one of its most powerful aspects. But I’m finding that quite a few of my clients want to know how to harness that power and … Read on →

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How effective is Facebook for small businesses?

Posted on December 14, 2011 by Sarah Orchard

Or to put it another way, can you mix business with pleasure? Since it started in 2004 as a closed community for college students Facebook has grown into a global phenomenon with nearly 700 million active users, making it the … Read on →

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Getting the most out of your telemarketing campaign

Posted on December 6, 2011 by Leigh Hopwood

It is easy to spend a small fortune on telemarketing and end up with no return from your investment.  So, how can you get the most out of a telemarketing campaign? Well, it starts with your data.  If you have … Read on →

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