Marketing Blog
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Why breakfast is ready to break out and party?
We blame the pop tart. Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of … Read on →
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What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on →
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Justify your Marketing Spend
In the second of our video blog posts – we discuss how do marketeers justify their marketing spend? This is a tough subject. As marketeers, we know its about multi-touch points – touching the audience at multiple levels to be … Read on →
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Author Archives: Leigh Hopwood
What do you need for a career in Marketing?
I love working in Marketing! But I know I had a lucky break at the start of my career that gave me the foundations I needed to continue to develop and demonstrate value to my employers. Was it a lucky … Read on
Getting the most out of your telemarketing campaign
It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Well, it starts with your data. If you have … Read on
A Marketing Strategy will change your business
For many businesses, they need to change their approach to sales and marketing to survive. The first step is to recognise that change is necessary. The second step is to work out what change is needed. If you’re suffering from … Read on