For many businesses, they need to change their approach to sales and marketing to survive. The first step is to recognise that change is necessary. The second step is to work out what change is needed.
If you’re suffering from declining sales or sales not growing as fast as you need them to, or maybe you are losing business to your competition, then you need a new Marketing Strategy.
If your business is doing ok, but you know you could sell your products and services into a new market; then you need a Marketing Strategy.
You may just need to work out how to explain to your customers, and potential customers, just how good your product is; then you need a Marketing Strategy.
A considered and robust Marketing Strategy will change your business. The process of defining your Marketing Strategy goes through understanding where you are now and where you want to be, covering what you are going to sell to whom, so you can focus your marketing spend on only the activities that will support your change plans.
Distractions are removed. Time and money is spent wisely. You get a return on your marketing investment.
The Chartered Institute of Marketing provides free resources to businesses that need help creating Marketing Strategies and Plans, including 10 minute guides, toolkits and courses. You can find these at http://www.cim.co.uk/resources/plansandstrategy.
If you need help developing your Marketing Strategy, contact the CIM Surrey branch at surrey@cim.co.uk.
